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Cheryl Graff and Samantha Graff
Sales Representatives |
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| Harvey Kalles Real Estate Ltd., Brokerage | |
| office: |
416-441-3778 |
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| direct: |
416-441-3778 |
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| cell: |
416-587-1314 |
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| fax: |
416-441-9926 |
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| email: | cherylgraff@gmail.com |
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 | | | ABOUT ME | |
ABOUT CHERYL GRAFF
QUOTE: SAYING: There is a pot of gold at the end of a rainbow and you find it in your family and friends!
Enjoy each day whether it is fun and exciting or you have to deal with a more trying situation.
There are more positive days filled with sunshine.
Selling real estate has allowed me to expand my outlook on life through the different people I have met from all different backgrounds.
I love matching people with the perfect home and seeing them be happy.
A smile is the best reward when a transaction is completed.
BIO
I have to confess my husband, Dennis, is the reason for my success. Without his complete support I would not be the role model I became for my 3 children or other agents.
Entering the Real Estate Market in Toronto in 1981 was truly a challenge. Interest rates soared to 21%. I was told by many people”..if you can do well in this market you can do well in any market and you will be successful.”
I was challenged. Using my psychology background, teaching organizational skills and abilities to use effective communication by speaking, prioritizing and explaining everything clearly my vision and path for success for my buyers and sellers was inevitable.
In negotiating I always keep in mind the goals of the buyer or the seller. I always put myself in their shoes and see if the home and financial responsibility fit. Whether it is a rental home for 1500 per month or a home for $5,000,000 dollars I must feel comfortable in telling them to go forward or not. There are many past clients who have been in their homes for over 20 years and have said...” it was the best decision I ever made and are so happy I gave them a little nudge to go for it. “
My success is attributed to exceeding my goals, establishing a powerful referral network, feeling fulfilled with satisfaction of my clients being happy and gathering many friendships through my career.
Each day I raise the bar to be recognized by my family, clients and friends to be recognized as a person who can negotiate, guide, manage, inspire and create an established business. In future years I hope to share my road to success by teaching others what I feel is so valuable.
A few hints to my success: listening skills, organizational skills, implementing sytems efficiently, formulate and revitalize and keep up with technology.
I must add I work with my daughter Samantha.You must read her bio .You will see she possesses many of my traits and brings to our partnership her own unique style and personality which exudes high energy and spirit.
We look forward to hearing from you and working with you in the future! It will be a successful road and enjoyable experience! www.thegraffgirls.com
Enjoy your day!
Cheryl Graff B.A. Bs.Ed
ABOUT SAMANTHA GRAFF:
ACTION speaks louder than WORDS! I live my personal and professional life with INTEGRITY.
PERSONAL OR PROFESSIONAL the world is made for two not one. You can be fabulous alone or be EXTRAORDINARY TOGETHER!
BIO
I joined my mother, Cheryl Graff at Harvey Kalles Real Estate Ltd., Brokerage in 1995 after completing my B.A. at The University of Western Ontario. Having multiple ideas of what I wanted to do I thought joining my mother would be a stepping stone experience. As you see it became my passion.
Being an entrepreneur, at heart, I decided to found a side business - sammygs.com. Feeling confident with my learned real estate skills of marketing, sales and customer service along with my unmatched energy, creativity & passion to help others I took THE GRAFF GIRLS to a whole new level by incorporating social media. Building long standing relationships thru the act of giving Personalized gifts and going that one step beyond my competition has provided me with a solid foundation for THE GRAFF GIRLS referrals and repeat business.
Partnerships of any type are challenging. If a partnership includes constant communication, flexibility and commitment, success will be achieved. I am fortunate to have a unique relationship with my mother on both a professional & personal level that adds to the success story of THE GRAFF GIRLS.
Our mother daughter bond and individual characteristics, combined with my newly accomplished skills have helped flourish our unique, dynamic and successful partnership.
A client wrote:
"I love that you work as a mother daughter team. Samantha's slips of the word "mom" when referring to Cheryl and Cheryl saying, “my daughter will...” made us feel these are not just real estate agents that will love + leave us. We would refer you to our friends, family + children in a heart beat"
The attraction of buyers/sellers of all ages has become second nature.
I have received thank you notes that consistently include words such as: energetic, loyal, innovative, compassionate and trustworthy.
Referrals and repeat business from clients,friends & family continue to support THE GRAFF GIRLS. Contemporaries of Cheryl are attracted to Samantha's youthful being & contemporaries of Samantha love Cheryl's experience, calmness & confidence.
Being extremely analytical, I believe in my ability to sell homes at the highest price the market can bare, in the least amount of time with the least amount of stress to sellers assuming they list at my recommended price. I also feel confident that I do not need to send my buyers hundreds of listings of potential homes. I listen to their specific needs and when potential properties become available I only then send them the listing to review. "I feel you really are not doing your job as a realtor, if you send hundreds of listings to a buyer to sort through on their own."
If you give us a call we will be happy to meet with you and you will experience a successful journey!
Keep smiling!
Samantha Graff
| | | | ABOUT THE COMPANY | | Our goal is to outperform every sales representative in the city. To reach our goal, we are studying and learning about our customers so we can serve them faster, better and more productively than our competitors.
The challenge is to become greater customer driven sales representatives, as improvement never ends.
The best sales representatives welcome improvement as an ally, and we have welcomed it with open arms.
Our vision of becoming the best sales representatives is an achievable goal. We have the strength, the determination, and most of all, the sense of urgency to start today.
We've already begun.
Our goal of becoming the best sales representative in the city has lead us to break down each component of service that we provide to our clients. From this, we have learned the execution of a proper marketing plan is paramount to the sale of a property.
For this reason, we have created a strategic marketing plan which will better serve our clients marketing needs. Our marketing plan is unique, efficient and highly effective.
Our marketing plan has a proven success rate. You deserve the best, and that's exactly what we deliver.
In Real Estate you may not be remembered for your product but you will be remembered for your SERVICE.
S Stands for the action of SINCERITY. Quality service starts when the problem solver cares about the need of the client. There will not be quality service without a sincere desire to help. Problem solvers are committed to help because they care. A salesperson just wants to make the sale.
E stands for ENTHUSIASM. Quality service continues because the problem solver is excited about what he is doing and the opportunity to help the client. To the problem solver working with a client is an opportunity to help. To the salesperson it is just a job to be done.
R stands for RESEARCH. Quality service demands knowledge. The problem solver understands the need for information. He knows a lack of information means a lack of understanding that hampers his ability to do a quality job. He seeks out the opportunities to enhance his information base. The problem solver's knowledge is a strength that separates him from the salesperson who thinks information is for those who don't know how to sell.
V stands for VITAL RESPONSIBILITY. The problem solver knows that quality service is a vital part of his professional image. He doesn't forget the strength of client satisfaction. He wants, and works for, repeat business. The salesperson just wants the business. He figures he will never see the client again, and most of the time he's right.
I is for INTEGRITY. It is a word filled with ethics. The problem solvers word is his bond. He does not promise the moon and his client's know they can trust what they are told. The salesperson doesn't really understand integrity. He says what needs to be said to get the listing or sale and worries about the results later.
C is for COMMITMENT. The problem solver is committed to himself, the office and the client to do the very best job possible. The commitment is a solid strength that makes him strive to do better. The salesperson may have the sense of commitment, but it is to the wrong thing. His commitment is to selling, not the client's needs.
E stands for ENDURANCE. Endurance is the action part of service the problem solver understands. Service does not end with the client's attention, but only begins. The problem solver knows that service does not end when the sale is made, but at that point moves into phase II. Service is action without ending. If an ending occurs, so does the client relationship.
SERVICE IS ACTION. A company may be noticed for their product, but they will be REMEMBERED because of their SERVICE. Companies and people who forget about service will soon be forgotten. SERVICE IS THE DIFFERENCE.
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